Since joining Dancing Leopard in 2020, I've gone from Senior Copywriter to Brand Manager. I created and implemented the brand tone of voice and brand guidelines, strengthening the brand's identity and informing the marketing strategy. I take a lead role in overseeing all creative elements of brand marketing and ideating creative concepts across all brand communications. In the time that I've worked at Dancing Leopard, we've been shortlisted for Drapers Independent Womenswear Brand of the Year in 2021 and 2022.
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Amor Is More campaign
I played a key role in launching our wedding guest collection, Amor Is More. I came up with the campaign story, wrote the copy and briefed the graphic designers, informing the overall look and feel of the campaign. I also supported the Head of Marketing with the marketing communications plan, from social media to influencer strategy and PR.
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Summer viscose campaign
I played a leading role in the launch campaign of our summer viscose collection. I came up with the campaign concept and art directed the shoot. I also wrote the campaign copy, assisted with the influencer event and supported the Head of Marketing with the marketing communications plan.
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Summer viscose event at Spring
A Balearic
summer
Ibiza summer shoot,
art directed by me
HALO, by Dancing Leopard
HALO is a Dancing Leopard's fully eco-conscious collection. I was involved in the creation of the HALO brand from start to finish. I worked on the creative concept, wrote all copy and assisted with the brand marketing strategy.
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The HALO collection is created from premium fabric and sits at a higher price point than Dancing Leopard's main range, so it has a more 'luxe' feel, from the packaging to the content. Whenever we speak about HALO, we take care to go into detail about the materials we used and the smaller impact they have on the environment, compared with other mainstream fibres.
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Sustainability page
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International Women's Day 2021
For International Women's Day 2021, we created a t-shirt to raise money for the charity, Women for Women International. I suggested and managed the charity partnership, ideated the initial product concept and wrote the campaign copy. I also played an important role in the influencer outreach strategy, which was a key aspect of the campaign and assisted with the customer event that we held, giving a talk about the charity collaboration. This campaign was a great success, raising thousands of pounds for charity and attracting press attention from national magazines, including Cosmopolitan UK.
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