Since joining Dancing Leopard in 2020, I've gone from Senior Copywriter to Brand Manager. In the time that I've worked at Dancing Leopard, we've been shortlisted for Drapers Independent Womenswear Brand of the Year in 2021 and 2022, and Drapers Womenswear Brand of the Year in 2023.
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Resort SS24
I supported the CMO with the planning and execution of this campaign. I wrote copy across all touch points, working closely with our sustainable fabric partner, FSC. I planned and created content, managed influencer collaborations and oversaw all marketing communications, from social media to website and email marketing. I also assisted with PR.
The Romantics SS24
I worked on this campaign from concept to creation. I supported the CMO with the campaign story, campaign launch strategy and PR outreach. I planned content and communications, wrote copy across all touch points, assisted on the campaign shoot, created social media content and managed influencer collaborations.
Amor Is More SS23
I played a key role in the launch of this collection. I ideated the campaign story, wrote all copy, oversaw marketing communications and content and assisted with influencer collaborations. This campaign was nominated for Drapers Best Womenswear Campaign in 2023. I assisted the CMO with writing the award submission.
HALO, by Dancing Leopard
HALO is a Dancing Leopard's fully eco-conscious collection. I was involved in the creation of the HALO sub-brand from start to finish. I worked on the creative concept, wrote all copy and assisted with the brand marketing and comms strategy and the launch event.
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The HALO collection is created from premium fabric and sits at a higher price point than Dancing Leopard's main range, so it has a more 'luxe' feel, from the packaging to the content. Whenever we speak about HALO, we take care to go into detail about the materials we used and the smaller impact they have on the environment, compared with other mainstream fibres.
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HALO yoga event at Digme Fitness
With the podcast hosts of Sustainably Influenced.
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Summer viscose SS22
I played a leading role in the launch campaign of our summer viscose collection. I came up with the campaign story and art directed the campaign shoot. I also wrote the campaign copy, supported the CMO with the marketing communications plan and assisted with the influencer event, where I gave a speech about the collection.
Summer viscose event at Spring
International Women's Day 2021
For International Women's Day 2021, we created a t-shirt to raise money for the charity, Women for Women International. I suggested and managed the charity partnership, ideated the initial product concept and wrote the campaign copy. I assisted with influencer outreach and the customer event that we held, giving a talk about the charity collaboration. This campaign was a great success, raising thousands of pounds for charity and attracting press attention from national magazines, including Cosmopolitan UK.
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